03 / Dashboard
A clearer view of the business.
Explore the reporting-ready figures for Northwood Supply Co. Choose a month range and sales channel to see a consistent view of its sales and merchandise performance.
Reporting filters
2025 reporting · CAD
Reporting year 2025. Both selected months are included. Moving a boundary past the other adjusts the range to that month. All currency figures are CAD.
Management snapshot
January 2025 – December 2025 · All channels
Net Sales
$1,452,137.84
Order totals after refunds. Includes tax and shipping.
Orders
6,300
Unique orders, including refunded and voided orders.
Average Order Value
$230.50
Filtered net sales divided by unique orders.
Gross Profit
$743,088.66
Merchandise sales less product costs. Excludes operating expenses.
Gross Margin
59.11%
Total gross profit divided by merchandise net sales.
Reporting views
Explore sales, product economics, stock coverage, and customer purchasing in the selected reporting view.
Monthly net sales
A year of sales, one month at a time. Order totals after refunds, including tax and shipping.
Selected net sales · CAD
$1,452,137.84
Hover or use the chart’s arrow keys to inspect monthly figures. Months outside the selected range are omitted.
Dec leads this view at $202.2K. Q4 contributes $515.1K (35.47% of selected sales).
View monthly figures
| Month | Net Sales | Orders | AOV |
|---|---|---|---|
| Jan | $108,489.10 | 430 | $252.30 |
| Feb | $102,357.09 | 420 | $243.71 |
| Mar | $116,848.47 | 455 | $256.81 |
| Apr | $98,778.28 | 475 | $207.95 |
| May | $99,673.40 | 500 | $199.35 |
| Jun | $97,699.21 | 505 | $193.46 |
| Jul | $93,725.21 | 485 | $193.25 |
| Aug | $100,490.31 | 500 | $200.98 |
| Sep | $118,972.25 | 520 | $228.79 |
| Oct | $134,777.36 | 560 | $240.67 |
| Nov | $178,083.11 | 690 | $258.09 |
| Dec | $202,244.05 | 760 | $266.11 |
Category performance
Compare merchandise revenue and gross profit. Product-level revenue excludes order tax and shipping.
Selected merchandise revenue · CAD
$1,257,032.10
Hover or use arrow keys on a category for revenue, profit, margin, and share.
Outerwear leads merchandise sales at $514.6K (40.94% of selected revenue). Its gross margin is 56.79%.
6 lines await a category match: $680.96 revenue and $680.96 provisional profit. These remain in the totals and the figures below, outside the five category bars.
View category figures
| Category | Revenue | Gross profit | Margin | Revenue share |
|---|---|---|---|---|
| Outerwear | $514,611.83 | $292,234.55 | 56.79% | 40.94% |
| Sweaters & Hoodies | $250,649.79 | $149,585.58 | 59.68% | 19.94% |
| Pants & Shorts | $236,684.66 | $141,165.16 | 59.64% | 18.83% |
| Tops | $165,787.35 | $99,774.00 | 60.18% | 13.19% |
| Accessories | $88,617.51 | $59,648.40 | 67.31% | 7.05% |
| Unmapped | $680.96 | $680.96 | 100.00% | 0.05% |
Product & inventory coverage
The strongest-selling product styles, including all variants. Amber marks less than two months of estimated stock.
Top products needing stock attention
3 / 8
Hover or use arrow keys on a product for sales, units, current stock, and coverage.
Insulated Jacket is the top seller at $167.3K. 3 of these 8 products have under two months of estimated stock.
Velocity: October 2025 – December 2025 (3 months), using all channels. Current inventory is a shared snapshot, not historical or channel-allocated stock. Coverage is an operational estimate, not a forecast.
Units use recorded quantities on non-voided lines; refunds do not reveal returned-unit counts. Unmatched SKUs contribute $680.96 in retained revenue and are excluded from product rankings.
View product & stock figures
| Product | Revenue | Units | Stock | Coverage |
|---|---|---|---|---|
| Insulated Jacket | $167,345.74 | 702 | 122 | 1.1 mo |
| Field Jacket | $137,231.68 | 669 | 172 | 1.7 mo |
| Rain Shell | $112,792.82 | 605 | 192 | 2.1 mo |
| Quilted Vest | $97,241.59 | 651 | 230 | 2.4 mo |
| Utility Pant | $76,560.64 | 631 | 204 | 4.7 mo |
| Fleece Pullover | $74,003.24 | 618 | 142 | 1.7 mo |
| Zip Hoodie | $70,000.94 | 637 | 208 | 2.4 mo |
| Canvas Pant | $65,461.60 | 629 | 138 | 3.2 mo |
Customer purchase mix
First and repeat purchases within the 2025 order history. Guest orders stay separate; revenue includes tax and shipping.
Repeat share of identified-customer sales
68.69%
Hover or use the chart’s arrow keys for revenue, shares of monthly sales, and order counts.
Repeat purchases contribute 68.69% of identified-customer revenue in this view, across 4,217 orders. Guest / unidentified orders contribute $35,802.64 across 149 orders.
First purchase means the earliest recorded order for a Customer ID in the full dataset, before date or channel filters. This is within-dataset purchase behavior, not lifetime customer retention.
View customer mix figures
| Month | First sales | First orders | Repeat sales | Repeat orders | Guest sales | Guest orders |
|---|---|---|---|---|---|---|
| Jan | $66,824.10 | 269 | $39,653.60 | 152 | $2,011.40 | 9 |
| Feb | $59,142.51 | 241 | $40,202.56 | 165 | $3,012.02 | 14 |
| Mar | $55,001.47 | 205 | $59,655.15 | 237 | $2,191.85 | 13 |
| Apr | $43,218.35 | 212 | $54,708.81 | 259 | $851.12 | 4 |
| May | $37,011.53 | 187 | $60,335.20 | 301 | $2,326.67 | 12 |
| Jun | $33,864.39 | 175 | $61,407.58 | 323 | $2,427.24 | 7 |
| Jul | $22,367.15 | 131 | $68,671.96 | 341 | $2,686.10 | 13 |
| Aug | $22,942.31 | 116 | $74,818.82 | 371 | $2,729.18 | 13 |
| Sep | $21,906.88 | 93 | $92,993.12 | 412 | $4,072.25 | 15 |
| Oct | $29,462.99 | 114 | $101,806.28 | 431 | $3,508.09 | 15 |
| Nov | $27,752.90 | 97 | $144,931.86 | 577 | $5,398.35 | 16 |
| Dec | $23,944.60 | 94 | $173,711.08 | 648 | $4,588.37 | 18 |
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